Prana was originally iconic in the climbing and yoga scene, but it turned out that the clothing worked well for lots of other passions too, so they added new products with “purpose” in mind and scoured the world for design inspiration. They are also unashamedly committed to producing clothing and apparel that are sustainable and ethically made. Whether that's sustaining the quality of lives for the people who sew the garments and being industry leaders in fair trade practices, to the environment and the production of materials. Much of Prana's clothing range is now BlueSign approved and they are constantly incorporating more recycled and biodegradable materials into their apparel.
If you're looking for clothing for travel, climbing, yoga, hiking or just for everyday and you want a brand that loves and supports this planet and it's people just as much as you, then look at Prana.